things i can play with
- Content itself
- Ad creative
- both of their dynamics.\
see when you made the content, the influence .
content influences people more than visuals? Is it real? Its 70/30.
content,context is very important than the ad. Ad is important.
product – what is does – core- is the key. What problem you solve.
ad is just a signal. Like a whistle. It will make people look you. What makes them click, is content, context.
18-23 – 5 years group. 5 things i wish i did when i was 18 to 23.
product is not valuable enough for the reader to care.
10-20% is visuals, etc…. 80-90% is the product (content, context)