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Instagram Ads

Instagram Ad insights

  1. If you’re running low cost throughout the day, say ₹100, ₹200, then the ads reach may be more because it spreads slowly throughout the day versus ₹1000 ads which has to spread fast due to reach estimate so it competes more than the ₹100 ad. I think so.
  2. After running ₹30-50 worth of afs, go through the numbers. You’ll find something. Eg. Girls may be more interested in this then boys.
  3. The thing about paid ads is the repeating nature of the results. If you get 50 clicks for ₹100, then you can be likely sure of getting 50 more for another 100.
  4. When you boost stories, reels also gets boosted. The reach in reels is cheap. Let’s see the reach in stories only ads.
  5. In paid ads, until you reach the profitable phase, you’ll be in loss. Because it’s just testing phase. Once you found the formula, then it’s just scales and you can make all your money back in one day Or so.
  6. In paid ads, first you’ll spend a lot in testing. That’s totally ok. The spending will gradually reduce from the previous spending because of optimization and data. Paid ads best.